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1.3 INDIAN CONSUMERS Companies ar scrambling to decode the Indian consumer EMERGENCE OF THE new CONSUMER Understanding the Indian consumer market means understanding its single(a) segments. Pertinent questions facing Indian marketers today include: Who atomic number 18 the new consumers? What be they spend their money on? The complete table provided interesting insights into these appear consumer segments and their buying behavior. Three major(ip) emerging segments were identified: Kids, the Youth (including the fresh working singles) and the urban Indian Woman. These segments shake off shown a tremendous development in influencing and impulsive purchase decisions and hence be long drivers of veer in the consumer market. Kids: Getting older littleer there are 300 one million million children antique between 414 years in India a vast market by any standards. The lineament that children gaming in purchase decisions has changed dramatically i n the previous(prenominal) 45 years. As Rajat Jain, Mobile2Win described: From pester originator, kids go for changed their role to proper influencers. At the same time, double incomes have boosted economic power and parents can afford to indulge their children.

Consumers in India are the close to confident fortune in the universe of discourse regarding their candidate & future in general according to the up-to-the-minute consumer assertion survey released by Nielsen. Youth: Charting their own path With the legal age of its population below the age of 25 years, Indias young consumer market is the p rimary tar communicate of every consumer goo! ds company. They are also a unique market. Along with the love for brands and gadgets, they are as comfortable with Indian values and Indian culture. The outsourcing phenomenon in India has been the important driver of this consumer segment as younger passel instanter have cash in hand and this combined with change magnitude brand awareness has resulted in a lot of spending on leisure and personal gratification. This has also brought well-nigh a dramatic change in the concept of...If you privation to get a full essay, order it on our website: BestEssayCheap.com

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