Air Arabia Case study

About glory Arabia LLC.         Air Arabia LLC was established as a fully fledged commercial airline of the United Arab Emirates on third February 2003 by an Ameeri decree issued by His Highness Dr. clotheshorse sultan Bin Mohamed Al Qassimi, the Ruler of Sharjah and Member of the absolute Council of the UAE. The Air Arabia fleet consists of two modern A320 aircraft, fleeting promptly to the succeeding(a) destinations: Bahrain, Egypt, Iran, Kuwait, Lebanon, Oman, Qatar, Sri Lanka and Syria. This year Air Arabia plans to expand its fleet to four Airbus A320 aircraft, locomote to more destinations.         In this case study (report) I contrive go throw the external environment to assess the viability of this carrying into body process using the Porters five-force analysis, as an advice manager for this company I gird to use the forces influencing the decisions of the Air Arabia airline to enter the UAE Market with a unique strategy. Porters fr amework, known as the Five-Forces model, focuses on five forces that material body competition within an industry: * The attempt of entry by dominance competitors. * The degree of rivalry among established companies within an industry. * The manage power of buyers. * The bargaining power of suppliers. * The threat of substitute products. 1.         The insecurity of entry by voltage competitors.         As we know that potential competitors are companies that are not in the market and may enter the UAE market which may have a bragging(a) uphold in the market. On the other hand, companies which are already direct in the market, which they will try not to neediness their market share.         As we know that the UAE has stable market, and that was proven after the September 11 attack. Even more UAE market has dramatically growing in the tourism specially due to the festivals held during the... If you loss to get a full essay, order it! on our website: BestEssayCheap.com

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