Strategy Memo #8

Memo To: Marketing and Sales Team From:Jane Smith find:10/31/12 Re:Bio send aways and ethyl alcohol The Midwest drought this year has severely damaged torpid spiritss likeability. M any(prenominal) people are clamant that the amount of corn mandated to fermentation alcohol is too high. We, as a sales and marketing team, pauperism to give ethanol a soundly name. This is what our friendship is based on so it should be no surprise this is of the utmost importance. In this memo I get out discuss how biofuels and ethanol give the axe alter the matched market, how they rat alter consumer perceptions, and how our managers can respond strategically. I will also include a SWOT analysis. 1)How Biofuels and grain alcohol can alter the competitive environment. Cellulosic-Ethanol production suffered a enormous err the other day. BP decided to close an ethanol embed that would take a crap produced 36 million gallons of ethanol a year. BP gue sss that the technology is good but they dont want a sensual plant. This type of ethanol has non been able to be prospered in a large market, although they study in a small market, due to the costs and accessibility of raw materials. (LEFEBVRE 12) This is in reality good news for our company as we just create a 250,000 gallon a year plant that produces Cellulosic-Ethanol. If unmatched giant company came in, it would drastically hurt our sales. In the massive picture it is not good. We need more firms to supply ethanol and other biofuels to have any impact on the fogy fuel giants. How Biofuels and Ethanol can alter consumer perceptions about nutrition products. Many people do not like ersatz methods to fossil fuels. The main actor is ethanol and the fact that it uses corn. Consumers believe that extra food should go to the hungry and not for fuel. As stated before, the Midwest drought had many people exacting foul because so more than corn was going to fuel instead of people. Ways in which our managers can re! spond strategically to Biofuels and Ethanol. Managers and our team need to market our...If you want to get a full essay, order it on our website: BestEssayCheap.com

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